business. We discussed what makes it one of the best online in this article.
If you’re running an app or a website, you should try utilizing the offerwall as a tool for promoting your business.
With OfferToros offerwall, you can monetize non-spending users by rewarding them for interacting with ads. You can also provide users with the option of exchanging specific actions for in-app currency.
Offerwall advertising improves user-friendly experiences and increases user retention. It also boosts revenue and significantly improves engagement.
This article explains what an offerwall is and what makes OfferToro’s offerwall the best way to promote your business.
OfferToro – Offerwall
With OfferToro, you can significantly improve engagement and boost revenue streams.
What Is an Offerwall?
An offerwall is an app/website monetization strategy that works by offering users in-app incentives or rewards for performing specific actions. They help create a revenue stream from paid and free users alike.
Offerwalls act like a mini store inside an application. Typically, they are used in Android and iOS games that offer virtual currencies.
Benefits of an Offerwall
App users will engage with ads, if possible, on their terms and at their convenience. Offerwall advertising ticks all these boxes as it is user-initiated.
The advantages of offerwall extend to developers and advertisers as well. Let’s
explore some of these benefits of an offerwall.
Excellent User Experience
As stated earlier, offerwall advertising is entirely optional (opt-in). Therefore, users have the freedom to choose whether to use it.
This means there’s no user flow break while navigating an application. They also provide free access to premium content, improving the user experience.
Boosts In-App Purchases
The offerwall presents an opportunity for developers to increase the number of in-app purchases. It does this by exposing users to the premium features they have missed. Therefore, completing an offer on an offerwall increases the probability of conversion.
Increases Ad Revenues
Application users are more likely to interact with ads that have something for them. Hence, offerwalls can deliver a higher effective cost per thousand impressions (eCPM).
Increased User Retention
An offerwall increases the chance that users will stay longer when they see the premium features of an application. Through the offerwall, users who run out of virtual currency no longer must exit the app.
To enjoy the benefits of offerwall adequately, you must implement it correctly.
How Does an Offerwall Work?
At specific points while using an application, the OfferToro offerwall highlights actions users can take to receive a reward.
Such action may include:
- Completing a survey
- Registering for a free trial
- Playing a mini game
- Downloading another application
- Reaching a certain level in another game
- Making in-app purchases in another game
Since offerwalls require such a high level of engagement, the reward must be enticing. Therefore, the prize is usually in-game currency that will help users to progress through the application.
One crucial advantage of offerwall advertising is that it is user-initiated. At any time, users have several options regarding the offerwall.
Furthermore, there are several ways to access the offerwall. One such way is by users clicking on traffic drivers located at various application sections, e.g., the store or menu.
App publishers also promote offerwalls alongside in-app purchases. Users can earn valuable rewards by using offerwalls when they need more currency to progress within the app.
The goal of an offerwall advertising is to improve user engagement and generate revenue from non-paying users with freemiums.
With new updates constantly added, offerwall presents a lucrative opportunity for mobile publishers.
Best Practices for Using OfferToro Offerwall
Engagement is crucial to monetization, and offerwalls provide both. However, to fully leverage the advantages of an offerwall, it’s essential to keep the best offerwall practices in mind.
Below are some of the most notable ones:
Ensure Your Currency Generates Value
Your currency must be enticing enough to make users interact with the offerwall. It can be cash, credits, or points or directly related to your in-app purchases.
It could also be days or weeks of ad-free experience. The baseline is to ensure that the value of your currency is enticing enough to keep users interested.
Make the Traffic Drivers Visible
Traffic drivers are like CTAs; these buttons direct users to your offerwall and must be easily accessible and visible.
For users to see them, developers should place them on the app’s home screen, menu, store, top or bottom, etc. The CTA should also be clear and direct with words like claim, watch, view, buy, etc.
Create Urgency with Your Offers
Displaying offerwall traffic drivers when users need currency is vital for maximizing engagement. Let’s say an app user runs out of coins and can’t download an image without thumbnails. Then, there’s a higher chance of clicking the traffic driver to achieve their goal.
Segment Your Audience
Your audience will always be different; some actively engage with your app, while others rarely do so. You can segment your audience using different parameters, such as new and advanced users and active and inactive users.
Segmentation provides insight into presenting traffic drivers to different users to maximize monetization. For example, you don’t want to frequently present traffic drivers to users that steadily interact with the existing virtual economy.
However, it would be best if you didn’t discourage them from spending real money.
So, the only solution is segmentation.
Why OfferToro’s Offerwall Is One of the Best Online
If you’ve seen an OfferToro review, you know we are an emerging company in the monetization and advertising field. In addition to our Offerwall, we also provide APIs, Survey SDKs, and stand-alone offers from our network as monetization tools.
So, what makes OfferToro’s offerwall the best online? We listed some of our outstanding benefits below:
- With rewarded ads, users can choose when to view and engage. As a result,
there’s a great user experience, and the advertiser gets the user’s full attention.
- With OfferToro’s Self Serve Platform, you can create new campaigns, manage
your budget, optimize traffic and target your market.
- OfferToro’s offerwall SDK runs on Android and iOS games and reward apps. Our SDK is lightweight and easy to integrate. We are using different types of offers, such as CPI, CPE, and CPA.
- OfferToro also uses a web-based offerwall to help turn your browser-based users into revenue streams.
- OfferToro offers anti-fraud features. This helps minimize the chances of painful chargebacks for our publishers and issues for our advertisers.