Leadership communication is a communication strategy followed by great leaders to share information about the organization’s culture, mission, core values, and important messages to the employees. It means delivering the company’s mission and motivating others to have the same vision. Good communication from the leader can encourage employees and build trust. Clear communication helps the leader establish a strong connection with the employees and ensure their wholehearted participation.
Why must a strong leader be a good communicator?
Leaders are the connecting link between the organization and its employees. For a person with poor communication skills, it is very challenging to be a good leader. Managers who are awkward communicators fail to leave an impact and are often not taken seriously. These are the reasons why leadership communication is essential:
- It improves engagement
Engaged employees tend to work harder and stay with the company longer. Committed employees provide better customer service and lead to desired business outcomes. So, how can an organization ensure that employees are engaged? They do so by appointing leaders who can share the vision of the company with the employees.
- It makes employees goal-driven
Why will employees accomplish organizational goals when they fail to understand those goals? It is the job of the leader to evangelize the targets and to make the workforce aware of the targets. So, leaders must constantly communicate with the team to keep them focused on achieving a specific goal.
- It encourages transparency
Religious leaders, journalists, government leaders and CEOs that are successful have one thing in common- the ability to build trust. When leaders embrace transparency and honesty, people believe in them and their vision. And if your people understand your mission and vision, the company’s future is secure. So, you have to be smart enough to align the company’s goals with the team’s goals.
- It builds a collaborative workplace culture
If leadership communication is powerful, it guarantees better communication in the workplace. When a leader demonstrates what effective communication is, he leads by example. So, employees also make attempts to follow in the footsteps of the leader and improve their workplace communication. This creates a healthy and happy work environment for all, and employees develop a sense of kinship.
Why opt for leadership communication training?
Many managers fail to communicate properly with their employees. So, taking the time to work on communication skills is a must for leaders who struggle to converse. If you aren’t an impressive orator, you, too, should upskill yourself as it will make you much more effective.
Expert tips to brush up your leadership communication skills
- Be Honest- Employees can see through deceptions and fake promises. So, try to be honest to gain their respect and trust.
- Gain Trust- Honour your commitment to become a credible and reliable communicator in the eyes of your employees.
- Talk sense- If you talk about irrelevant and unimportant things, employees will find you annoying and stop listening to you.
- Listen- An effective communicator is also a good listener. One-on-one interactions with employees asking them about their health and personal life with help you build relationships.
- Empathize- In difficult situations, avoid reacting negatively and angrily. Act with empathy to be loved by employees.
- Be direct- Employees value directness and honest feedback. So, if you want them to learn and grow, don’t shy away from telling the harsh truths.
- Give confidence- When you speak with conviction, people will get influenced by your confidence and energy.
A good leader is an asset to a company. Knowledge, quick thinking, professional skills, tech savviness and several other qualities make one a strong leader. Good communication is one such essential without which a leader can’t succeed. If you see yourself in a leadership position, start working on yourself to get employment in big companies. A leadership programme from a famed institution will strengthen your communication and leadership skills.