Email deliverability is considered to play a vital role in regard to an email marketing campaign. An efficient campaign implies messages which get into the inboxes of your prospects and subscribers. Otherwise, emails aren’t usually opened or clicked, and therefore they don’t result in high sales and profit. It’s necessary to follow certain tips to succeed. You can also check email deliverability with the help of folderly.com email checker or conduct a complex deliverability audit if you anticipate issues related to the delivery of your emails. These have all contributed to delivering your emails to the clients’ inboxes. You are supposed to determine any conceivable problems by means of an email audit. The article introduces the WARP method of audit which involves Workflow, Authentication, Reputation, and Performance.
Why Is It Essential to Check Email Deliverability?
The rate of messages which get into the subscribers’ inboxes is regarded as email deliverability. This deliverability rate depends on various factors like email infrastructure or sender reputation which should be taken into consideration.
Email deliverability significantly affects the triumph of email marketing campaigns. If your emails end up in spam folders or have abundant spam complaints and bounces, your sending domain may be blocked by email service providers and your sender’s reputation will deteriorate.
Email deliverability has appeared to be one of the serious problems in 2022 among businesses that focus on email marketing as a way to attract more purchasers. Unfortunately, inspecting the deliverability of the emails doesn’t matter to some businesses until they have spotted a considerable performance regression. If you want to prevent and avoid such problems, you should conduct a complex audit of your email deliverability, monitor your inbox placement for major ESPs, and test email deliverability with the help of existing cutting-edge software. If you are searching for one of such tools and access assistance related to deliverability, you are welcome to visit our website.
Factors Which Produce Effects on Email Deliverability
Various factors may have an impact on email deliverability to a different extent. This piece of writing focuses on the WARP Method whereby email deliverability is considered to include four sections that affect the most:
- Workflow;
- Authentication;
- Reputation;
- Performance.
The overview of the above-mentioned method will be presented here to help you determine elements that matter to bulk mailing and any email marketing campaign. You are supposed to learn how to make use of beneficial deliverability practices, to boost email performance and response rates for your messages, and build a good sender reputation.
How to Enhance Email Deliverability and the Role of Email Checker
The objective of an email deliverability audit is to explore all the aspects which may improve or, on the contrary, harm deliverability. A multi-faceted audit will provide you with the opportunity to gain inside these aspects. Meanwhile, in the first instance, it’s necessary to check email deliverability via email checkers to ensure that your messages land properly. Let’s look into the elements which are relevant in the course of an audit.
Workflow
The crucial element which has an impact on email deliverability is email workflow. ESPs are provided with the insurance by spam filters:
- You aren’t distributing spam.
- The emails you send have to appear in the inboxes.
The question is how to demonstrate and convince an ESP that you deserve to send out messages. If you care about getting a high email deliverability rate, it’s necessary to take into account components that specify the sending practice:
- The volume of sending and its frequency. User engagement should be enlarged by means of regularly sending messages to the most interested subscribers. Refrain from numerous messages on a single day.
- List segmentation. It’s a good idea to arrange your email list by criteria like history engagement, location or subscribed plans.
- List hygiene. Keep your list clean and eliminate spam traps and irrelevant email addresses on a routine basis. The other effective practices to minimize the bounce rate are getting rid of inactive contacts and implementing double opt-in.
- Broken links. Get into the habit of checking the links you attach twice. In spite of being accidental, it may damage your reputation.
Email workflow also includes other elements that matter:
- Setting an email avatar.
- Personalization of the sent content.
- Minimizing short links.
- Setting a visible unsubscribe option.
The more you deal with workflow elements and implement useful practices, the more customers will be engaged.
Authentication
The second significant element of email deliverability is sufficient email authentication. You should authenticate your account beforehand as it’s a good way to demonstrate your credibility as a sender. Mail servers can verify who you are.
Four kinds of email authentication exist (SPF, DKIM, DMARC, and BIMI) and they are compulsory at present to avoid being blocked or being marked as spam. The above-mentioned authentication records are shown in your DNS records. To avoid problems with authentication, it’s preferable to make use of specific mail testers regularly to check it.
Reputation
If you care about a high deliverability rate, you should consider your sender’s reputation. Internet service providers monitor the performance of your messages and the customers’ engagement which helps them determine your reputation as a sender. ISPs apply multi-faceted algorithms to assess the IP addresses and give them sender scores. This sender score or reputation affects where your forthcoming messages will be delivered. The higher the sender score you earn, the more likely your emails will appear in the inboxes of your subscribers.
Bear in mind some tips:
- If you deal with a high volume of messages, apply a dedicated IP address to make certain nobody is damaging your reputation and deliverability.
- Run an email delivery test regularly to ensure your emails hit the inboxes.
- Different kinds of emails should not be sent out from a single IP address.
- Implement a shared IP in case your reputation hasn’t been established.
- Take advantage of email warmup services whose objective is to increase your sender’s reputation by contributing to positive and genuine engagement with your content.
Performance
Keeping an eye on your performance is as important as other above-mentioned actions. Performance analyzes how your customers have engaged with your messages. That is why it’s important to apply a reliable tool to track your performance and deliverability as a whole and identify factors that make an impact on it. These are the examples of performance data that should be analyzed: open rate, click rate, HTML click map, top engaged contacts, click-through rate, and so on.
Final thoughts
Emails have become a powerful source of communication and one of the ways to succeed in sales. It’s essential to follow certain practices and run an email deliverability check. The easiest way to do it is via special testing tools. You may keep a record of your mailing, discover potential problems and find out how to increase the email deliverability rate. You should do your utmost to avoid being blocked or blacklisted and earn a positive sender reputation and, therefore, generate revenue.
Author biography
I have experience in freelancing as a content writer and a copywriter. I’m interested in digital marketing. I’m an author of multiple publications and articles. I am keen on English and know the value of words. Reliability and attention to detail are my priorities.
www.linkedin.com/in/maryna-khvostyk-88b834240
