No matter what industry you are in, customer experience is essential for the business. This factor can make or break your business. Hence it would help if you were careful in maintaining it. Though, establishing a great customer experience is easier said than done. Businesses need to give their 100% to meet their objectives and the expectations of their consumers.
In a survey, 86% of buyers accepted that they are ready to pay more for a promising customer experience. It also mentioned that customer experience would soon be a key brand differentiator.
Brands are gaining a competitive edge by offering a great customer experience. Their primary focus is on how a customer feels after interacting with them. If you are still not sure about how customer experience makes a difference, read below;
- More and Better Reviews: When a customer gets a good experience, they factor in a review for the business.
- Increased Repeat Sales: First-time buyers will most likely become regular customers if they get served more than expected. Repeat purchases are beneficial as compared to new purchases.
- Brand Popularity: Consumers spread word of mouth, delivering extraordinary results. Furthermore, they stay loyal to the brand too.
You must be thinking that you are doing everything you can to enhance the customer experience of your print store. Still, we have curated this comprehensive guide to help our readers do a killer job. We recommend investing in a good web-to-print software to obtain the maximum benefits.
1. Manage The Expectations Of Your Consumers
You should ensure that the expectation of your customers is taken care of. You can easily do this by displaying critical information on your website. One of the most important things that you should not miss mentioning is the expected delivery time. Include the shipping policy so that consumers are sure about certain things before placing an order. For print-on-demand products, such communications are vital. Furthermore, it helps establish loyalty to your brand.
Your brand will offer a realistic experience to the consumers to establish a better customer experience. This information reduces complaints and bad feedback that you may otherwise get from your consumers. It will help differentiate your offerings and create a lasting impact on the customer.
2. Include FAQs
While scrolling through your website, a consumer may have several questions in their mind. It is impossible to identify every question that a consumer may have. You can list some common ones. It would help if you listed all the fundamental questions that can crop up in a consumer’s mind. A few examples are:
- How long will the product take to arrive?
- Can I return/replace my order?
- Will I get a refund for my order?
- How can I track my order?
- What web-to-print software do you use?
When you think from a user’s perspective, you will have several such questions coming up in your mind. Have all of them answered in the FAQ section? This helps boost conversion since they will not have to wait long to get their questions answered.
3. Loyalty Programmes
Loyalty programs are one of the best ways brands retain their consumers to a great extent. They make consumers think you value them and appreciate them for being a part of the community. Such programs help ensure that consumers keep coming back for more. This way, you are offering benefits to the consumers and building your brand.
You are giving something to your consumers for placing an order. It ultimately helps in enhancing the customer experience. You can leverage a variety of options to offer to your consumers. For instance, birthday/anniversary discounts, referrals, gifts for social media shares, giveaways, etc. Web to print solutions should be of top-most quality even when you want to offer gifts to your customers.
4. Upgrade Confirmation Emails
Saying “Thank You” is a small gesture that makes a big difference to your consumers. Hence, when you do that, do it nicely. For a business like you, saying thank you is of utmost importance. It would help to showcase to your consumer that you are obliged by their purchase. In the generation of automated emails, you will not have to reach out to every consumer. Simply add them to your email list, and forward the email.
All you need to do is tailor the copy of your email to say thank you creatively. Look at some of the creative emails that other brands send out and create an extraordinary email.
Attracting visitors to your store is not easy. You will have to spend hours optimizing your website’s web pages and content to make things work. Closing the visitors into customers is the trickiest thing. You should know that an outstanding consumer experience makes the customer respond. Hence, work on enhancing customer experience. We have shared a few tips to get started and hope that these inspire you to go a long way.
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.
Summary: Customer experience is the foundation of any business. If not maintained correctly, it negatively impacts your business. If you aspire to deliver an exceptional customer experience, our blog will help you get started.